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Branding is the process you adopt to develop your brand. A process that harnesses ideation, creativity and the value proposition that you hope to deliver to your customer. A brand, hence, is an unique DNA of experiences that your customers are exposed to when they choose to buy your product. It is all the choices you make for your product that will impact your customer's opinion of your product.

The nub: Branding is often relegated as a function of marketing, influenced by the mandarins at finance who often recommend a percentage of profits to the marketing functionaries who, between the two, decide what will sell the product to a customer.

The reality though, suggests that your brand strategy be the guiding force of your organization. It should reflect in the way you behave as an organization, how you deliver the value more.. More on About Us...



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